Founder & Visionary of Tjhoko Paint:
Conceived and developed the Tjhoko Paint brand, including naming, packaging concept, unique selling proposition (USP), and colour range. Created a compelling brand story that resonates globally.​​

Global Brand Builder:
Successfully positioned Tjhoko Paint as an international brand within 7 years through innovative marketing strategies, hands-on leadership, and unwavering dedication.​​

Product & Business Development:
Spearheaded the development of Tjhoko Paint’s unique product range, from initial concept to market-ready products. Managed all aspects of business development, global sales management, and customer relationship building.​​

Public Relations & Brand Identity:
Built and fostered a brand voice that is authentic, sincere, and creative, establishing Tjhoko Paint as a trusted name in the market. Developed strong relationships with key media players, enhancing the brand’s visibility and reach. Cultivated a loyal customer base through consistent and meaningful engagement, strengthening overall brand loyalty.

Skilled Project Management:
Demonstrated a skilled approach to project management, successfully overseeing and executing complex projects on both a national and global scale. Managed timelines, resources, and cross-functional teams to deliver impactful results that align with business goals.

Motivational Speaker:
Actively shares the story of Making a Difference by Following Your Dreams and more at numerous events, encouraging others to act on their aspirations with authenticity and passion. Inspires audiences to pursue their goals and to take decisive actions rather than letting their dreams remain dormant.

Marketing & Sales Leadership:
Designed and executed unique marketing concepts and strategies that built brand loyalty and expanded market reach. Managed sales and marketing functions, focusing on both domestic and international growth.

TV & Media Personality:
Featured as the face and creative force behind the DIY segments in the six-season TV show, "Doodgewone Jo". Conceptualised, planned, and hosted the TV show "Plan of Action". Regularly appeared on DSTV Home Channel, KykNet, and Via, establishing a reputation as a South African DIY and entrepreneurial icon.

Author & Creative Director:
Authored the book Our Stories, Our Colours, Our People, capturing the spirit of Tjhoko Paint and the community behind it. Served as a creative director and writer for numerous articles in Home Magazine, Ideas Magazine, Home Owner Magazine, West Coast Magazine, and Creative Hobbies Magazine.

Workshop & Expo Expertise:
Developed and presented engaging workshop concepts and product demonstrations, sharing expertise with customers and stockists. Designed and executed trade shows and expos, elevating brand visibility.

HR Leadership & Operational Excellence:
Directly responsible for HR functions, including contract management, designing and implementing Standard Operating Procedures (SOPs), and ensuring compliance across all levels. Optimised productivity through carefully crafted processes and systems that streamline operations and enhance team efficiency.

Empowering Leadership:
Built and maintained an encouraging, well-organized, and empowering work environment, focusing on job creation and positive change. Known for fostering a culture of innovation, dedication, and forward-thinking among team members.